The platform

Everything Metheris does, in one platform.

The rollout

Phase 01 · Foundation

Data clean room

  • No data exchange and no identifiable records
  • Hard insight and segmentation instead of estimates
  • Proof of partnership reach and prospect value
Phase 02 · Activation

CRM & marketing automation

  • Acquisition flows for people who are not customers yet
  • Loyalty and retention for the shared audience
  • Every campaign traced back to a measurable group
Next phases · In development

More is on the way

More soon

Privacy-first data collaboration

Connect. Measure. Activate.

Our proprietary model transforms partnerships from exposure into measurable performance and growth. Select a stage to see what happens inside it.

Stage 01

Connect your data (securely)

Metheris allows partners to securely connect their data through simple integrations. All information is processed in a privacy-first way, ensuring anonymised matching, full control and compliance at every step.

Understand and Activate run inside the data clean room

See how the matching works

Inside the platform

Three connected layers.

Each layer feeds the next. Pick one to see what is inside.

Every partnership begins with visibility. Visibility only creates value when it is measured precisely and understood in context.

Exposure & audience intelligence

  • Audience profiles built from the data you already hold
  • Partnership reach described at group level
  • Profile characteristics available for segmentation

Marketing automation

  • Automate customer journeys from first contact to closed deal
  • Intelligent automations triggered by audience behaviour
  • Personalised email marketing with dynamic content
  • Integrated mail client for campaign execution

Segmentation & targeting

  • Audience segmentation based on behaviour and interest
  • Dynamic audience lists for campaign activation
  • Prioritisation of high-value audience segments

Optimisation & insights

  • Campaign results compared from one activation to the next
  • Centralised analytics for all marketing data
  • Detailed reports on reach, engagement and interaction

Visibility is only half the story. The real value of a partnership is proven when awareness turns into action, when audiences become customers and engagement becomes measurable growth.

CRM & contact management

  • Unified contact profiles
  • Contact lists, notes and history
  • Integration with external tools and databases

Audience matching & identification

  • Matching the partner audience against your customer base
  • Group sizes for existing and potential customers
  • Fully anonymous and privacy-safe data handling

Conversion & performance insight

  • Conversion and repeat purchase insight
  • Loyalty and retention analysis
  • Revenue uplift over time

Reporting & business insights

  • Centralised partnership analytics
  • Campaign and activation reports
  • Clear view of partnership-driven business impact

Measuring performance is only the beginning. The real value is unlocked when insights are turned into action and performance is actively improved.

Data clean room

  • Encrypted and isolated data environment
  • No exchange of names, emails or personal identifiers
  • Analysis based on coded, anonymous IDs only

Targeted campaign activation

  • Personalised acquisition campaigns
  • First purchase and welcome incentives
  • Loyalty and reactivation campaigns

Audience classification

  • People who are not yet customers
  • Existing customers within that audience
  • High-potential segments based on behaviour

Measurement & optimisation

  • Continuous measurement of campaign impact
  • Conversion and engagement uplift
  • Ongoing optimisation based on results

Additional capabilities

More than the match.

Extend Metheris beyond privacy-safe audience matching with additional capabilities for customer intelligence, activation and partnership optimisation.

01

CRM & contact intelligence

Bring customer and contact data together to create a clearer view of audiences, profiles and interactions.

02

Audience segmentation & profiling

Create relevant audience segments based on customer data, partnership overlap and available profile characteristics.

03

Email marketing & campaign activation

Prepare targeted audiences for activation through your existing CRM, email platform or other connected channels.

04

Marketing automation workflows

Structure repeatable audience and campaign workflows that can be activated through your existing marketing stack.

05

Personalised campaigns

Use audience and customer insights to make campaign messaging and offers more relevant to specific segments.

06

Campaign reporting & optimisation

Bring campaign results together, compare performance and identify opportunities to improve future activation.

07

Data import & harmonisation

Import existing CRM or customer datasets and structure them into a consistent format ready for matching and analysis.

08

Centralised partnership analytics

Combine audience, customer and campaign insights in one environment to better understand and demonstrate partnership performance.

Ready when you are

Start automating your growth today.

See how Metheris connects customer activation with measurable results. From first contact to closed deal.

Book a demo call